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- Pet Insurance
- Blog
- The Perks of Employee Pet Insurance
Every generation puts a stamp on the world with innovations, cultural trends, and artistic tastes that are all their own. Millennials are no different. Among their many interests is an abiding passion for pets. According to the research firm Mintel, three-fourths of Americans in their 30’s are dog owners and over half are cat owners.
This is due in part to Generation Y putting off marriage and making pets their children. Gale, a business solutions agency, found in a recent study that 44% of millennials view their pets as practice for having children. And many of these pet parents go all out to pamper their animals with expensive treats, a plethora of toys, and anything else that makes them happy. Over half of all millennial pet parents buy gifts for their pets once a month or more.
Smart companies recognize the strong bond between younger workers and their pets. They realize that 75% of the workforce will be comprised of millennials by 2025. Attracting and retaining them is of utmost importance. That’s why more and more companies are offering employees pet insurance for their four-legged companions. Think about it—when a company aligns with our passion, they earn our respect and win our hearts.
This highly desired perk—which Fortune Magazine has declared the “hottest employee benefit”—is gaining in popularity. According to the most recent employee benefit report by the Society for Human Resource Management (SHRM), 11% of organizations provided pet health insurance as a voluntary benefit in 2018. This is up from 4% in 2011.
We’ve all heard countless heartbreaking stories about pet owners being faced with having to deplete their savings in order to save their pet. By offering pet insurance as a voluntary benefit, a company is enabling employees to give their pets the best care available while worrying less about cost. It’s no surprise that employees would jump at this opportunity.